Lazy loading
Example: A Brooklyn pizzeria's homepage carries twelve menu photos, but with loading="lazy" only the hero shot downloads up front; the other eleven wait until a visitor scrolls toward them, so the top of the page is usable in under a second.
deferred loading, below-the-fold loading
A technique where images and videos further down the page don't start downloading until the visitor actually scrolls near them. Built into modern HTML via loading="lazy".
Why it matters
A homepage with twelve food photos doesn't need to download all twelve before the top of the page is usable. Lazy loading lets your hero paint in under a second while the bottom of the page gets ready in the background.
Frequently asked
What is lazy loading?
Lazy loading is a technique where images and videos further down the page don't start downloading until the visitor actually scrolls near them. Built into modern HTML via loading="lazy".
Why does lazy loading matter for a restaurant?
A homepage with twelve food photos doesn't need to download all twelve before the top of the page is usable. Lazy loading lets your hero paint in under a second while the bottom of the page gets ready in the background.
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