Every claim,
traced to its source.
When a Muntin article or tool cites a study, the study gets its own research note here — a plain-English summary of the finding, how it applies to a restaurant, and a link to the original. No "trust me, Google says so." Just the receipts, organized.
Research notes
-
Think with Google · 2017
The 3-second mobile load rule.
The majority of mobile visitors leave pages that take longer than 3 seconds to load. Google's benchmark study and the research that's reinforced it ever since.
Cited in 0 articles -
Nielsen Norman Group
What people actually look for on a local business website.
The most-searched-for information on small-business websites is hours and location — and those are the most commonly hidden items. NNG's usability research.
Cited in 0 articles -
Nielsen Norman Group
Fitts's Law — why button placement decides button use.
The harder a button is to reach, the less often it gets pressed. A 1954 UX principle that explains most of what goes wrong with reservation CTAs.
Cited in 0 articles -
Baymard Institute
The 70% cart abandonment rate (and why it applies to reservations).
Online checkout forms lose ~70% of shoppers before completion. Reservation widgets are checkout forms wearing a different hat — and they suffer the same dynamics.
Cited in 0 articles -
Chrome developer docs
How Google's Lighthouse actually scores performance.
The formula behind every "your site scored 47/100" report. Which metrics Lighthouse weights, how the final number is calculated, and what the score really means for a restaurant site.
Cited in 0 articles
How Muntin research notes are written
Every entry here started as an external link inside a Muntin article or tool. Rather than send you straight to a 4,000-word PDF from 2017, the research note gives you the headline finding, the key numbers, and a restaurant-specific translation in about a minute of reading — and a single link if you want to read the original.
No study is misquoted. If Muntin's framing drifts from the source's language, that's noted explicitly in "Don's note." When a study is outdated, we say so.
Or keep going
where you left off.
The research is here so the articles above it can stand on real ground. Head back to the Library when you're done with the citations.