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Launch week checklist

Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop.

Header Restaurant name Live URL Deploy date (day site went live) Previous URL (if migrating from one)

Days 1-2 — Tell the world the site exists Measurement first. Without these, you cannot see whether the next eight tasks worked.

Task	Done?	Date	Notes / URL
1. Submit sitemap.xml to Google Search Console
2. Submit to Bing Webmaster Tools (5 min, free)
3. Verify schema.org markup on home page using Google's Rich Results test
4. Run the live URL through Muntin SEO Grader and screenshot the baseline score

Days 3-4 — Reconcile the old listings Every diner who Googled your restaurant in the last year landed on whatever URL Google had cached. If you don't update these surfaces, half your traffic clicks into a dead address.

Task	Done?	Date	Notes / URL
5. Set up 301 redirects from old URL → new URL (if migrating)
6. Update website URL field in your Google Business Profile
7. Update website URL on Yelp, TripAdvisor, OpenTable, Resy, Toast, DoorDash, Uber Eats — wherever you're listed

Days 5-7 — Put the URL where diners see it The site doesn't exist until people know about it. Three concrete places + a review-collection prompt.

Task	Done?	Date	Notes / URL
8. Add the URL to your Instagram bio + Facebook page + LinkedIn
9. Print 100 small cards / stickers with the URL; place at host stand, in takeout bags, at register
10. Email 10 regulars: "we have a new site, would you tell us if anything is broken?" — most will leave a review at the same time

Week-2 retrospective Which tasks didn't get done? Why? What surprised you about how the site looks live vs in preview? One thing to fix in the next L16 monthly regenerate cycle

Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop

When to use it

Pull this sheet out when —

The day after you finish L15 deploy — your site is on a real domain and the launch-week clock starts now.
Migrating from an old domain to a new one — items 5 and 6 (301 redirects, GBP URL update) are the difference between keeping your rankings and starting over.
Soft-launching to a small audience before a wider announcement — items 1-4 set up measurement so you can see whether the soft launch is working.

Common mistakes

What operators get wrong

Skipping the Search Console submission. Google will find the site eventually, but you'll be flying blind on which pages are indexed and which queries you rank for until you submit the sitemap.
Updating Yelp + TripAdvisor + delivery platforms LATER. Operators tell themselves they will get to it; six months later the old URL is still on three platforms and diners click into a dead page.
Not redirecting the old domain. If you had a previous site at a different URL, every backlink, every printed business card, every Google citation still points at the old address. 301 redirects forward the traffic AND the ranking signal.

Launch week
checklist.