Catering-only / private events
Example: A wedding caterer in Silver Spring puts per-head pricing, a two-week minimum lead time, and a structured quote form right on the landing page, so an event planner searching "catering Silver Spring" can request a bid in under a minute.
off-premise, drop-off, private chef
Businesses that exist primarily to serve off-premise events — corporate catering, wedding catering, private-chef work, drop-off catering, pop-up dinners. Schema: FoodEstablishment, Restaurant.
Why it matters
The entire site IS the catering page; the audit weighs that check at 2.5× for this subtype. Event planners comparing vendors search "catering [neighborhood]" and land directly on catering pages — packages, per-head pricing, minimum lead time, and a structured quote-request form are the critical surfaces. Platform fingerprints: ezCater, CaterTrax, Tripleseat. Keyword signals: catering menu, private events, corporate catering, wedding catering, drop-off catering, request a quote, off-premise.
Frequently asked
What is catering-only / private events?
Catering-only / private events is businesses that exist primarily to serve off-premise events — corporate catering, wedding catering, private-chef work, drop-off catering, pop-up dinners. Schema: FoodEstablishment, Restaurant.
Why does catering-only / private events matter for a restaurant?
The entire site IS the catering page; the audit weighs that check at 2.5× for this subtype. Event planners comparing vendors search "catering [neighborhood]" and land directly on catering pages — packages, per-head pricing, minimum lead time, and a structured quote-request form are the critical surfaces. Platform fingerprints: ezCater, CaterTrax, Tripleseat. Keyword signals: catering menu, private events, corporate catering, wedding catering, drop-off catering, request a quote, off-premise.
- Fine-dining — tasting menus, prix-fixe, destination dining
- Casual / full-service — neighborhood bistros, family rooms
- Fast-casual / quick-service — counter-service, grab-and-go
- Café / coffee shop — espresso-led, morning traffic
- Bakery / pâtisserie — viennoiserie, custom cakes, dessert
- Bar / pub / brewery — taproom, gastropub, cocktail room
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